US Market Entry Bootcamp Dresden

The US Market Entry Bootcamp Dresden is an intensive 3-day seminar on US market entry and provides German companies with the expertise they need to successfully enter the US market. After the US Market Entry Bootcamp was held very successfully for the first time in Dresden in April 2023 and participants traveled from all over Germany, it will take place for the second time in May 2025 in cooperation with the IHK Dresden. 

All days of the bootcamp will feature interactive presentations from subject matter experts on a range of relevant topics, followed by 30-minute, one-on-one consultations between the experts and participating companies. 

In addition, all participants will receive a comprehensive guide that can be used to create a business plan for entering the U.S. market. 

The boot camp will take place from Wednesday, May 14 to Friday, May 16 from 9 a.m. to 5 p.m. at the IHK Dresden. 

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Agenda

Day 1 - Wednesday, May 14 

• From 9 a.m. Coffee and networking - start of the event at 9:30 a.m. 
• Welcome and introductions 
• Company formation and legal aspects of US business 
• Sales structures and strategies in the digital age 
• Lunch together  
• Mastering taxes in the USA 
• Well insured - product liability and insurance cover in the USA 
• One-to-one discussions with the US experts from 3 pm 
• Joint networking Dinner in the restaurant 

Day 2: Thursday, May 15 

• From 9 a.m. Coffee and networking - start of the event at 9:30 a.m. 
• Visas and secondment of employees 
• Labor law in the USA 
• Successful recruitment in the US market 
• Business accounts and special features of US banking 
• Lunch together 
• Logistical processing - import/export, supply chains and warehousing 
• Expert panel - opportunities and developments in the US market 
• Individual discussions with the US experts from 3 pm 

Day 3: Friday, May 16 

• Coffee and networking from 9 am - start of the event at 9:30 am 
• Marketing strategy in the US market 
• Culture and strategy 
• Financing investments in the USA 
• Location analysis in the USA 
• Lunch together  
• Introduction to commercial real estate in the USA 
• Review, summary and next steps 
• From 14:30 Individual discussions with the US experts 

Bootcamp Benefits

• You will participate in interactive presentations by experts on a range of topics that are important for your market entry. 
• You will benefit from valuable information and tips for your individual strategy in the US market in 30-minute one-on-one sessions with the experts. 
• You will receive a comprehensive US market entry guide that can be used when creating a business plan for entering the US market. 
• You will gain a network of experts who will also support you on your further path in the US market. 

Who should register?

This intensive seminar is aimed at all companies that are considering entering the US market within the next 1-2 years or are already in the process of entering the market. Companies that want to change their US strategy and adapt it to current market conditions will also find a lot of helpful information and new contacts at the boot camp. 

The participants are usually the managing directors, sales managers or those who have been entrusted with planning the market entry. Often several employees of a company also take part in the seminar.  

Language

The course language is German and written documents are provided in German.  

Cost of the program 

The program fee is $980, which includes all presentations and consulting sessions, as well as lunch and beverages during the event.  

Payment is due at the time of registration. Should a registered company wish to cancel their registration, a 50% refund will be given until April 15, 2025. After April 15, 2025, no refunds will be given for canceled registrations, but we will offer a spot in the next virtual US Market Entry Bootcamp offered.