US Market Entry Bootcamp (Virtual) 

The virtual US Market Entry Bootcamp provides German companies with the specialist knowledge they need to successfully enter the US market in a compact format over four afternoons.  

Interactive expert presentations on various relevant topics will be offered on all bootcamp days, followed by optional 30-minute one-on-one consultations between the experts and the participating companies. 

In addition, all participants will receive a comprehensive guide to creating a business plan for entering the US market. 

The bootcamp will take place from Monday, February 24 through Thursday, February 27 from 2 p.m. to 7 p.m. CET. Presentations are from 2pm to 5pm, followed by optional one-on-one meetings with the market experts. 

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Agenda

Day 1 - Monday 

• 2:00 p.m. (7:00 a.m. CST): Welcome and introductions  
• 2:45 pm (7:45 am CST): Company formation and legal aspects of US business 
• 3:30 pm (8:30 am CST): short coffee break 
• 3:45 pm (8:45 am CST): Mastering taxes in the USA 
• 4:30 pm (9:30 am CST): Sales structures and strategies 
• 5:00 p.m. (10:00 a.m. CST): Break 
• From 5:30 pm (10:30 am CST): Individual counseling sessions 
• 7:00 p.m. (12:00 p.m. CST): Official end 

Day 2 - Tuesday 

• 2:00 p.m. (7:00 a.m. CST): Visa and posting of employees  
• 2:45 p.m. (7:45 a.m. CST): Labor Law in the U.S. 
• 3:30 p.m. (8:30 a.m. CST): Short coffee break 
• 3:45 pm (8:45 am CST): Successful recruitment in the US market  
• 4:15 pm (9:15 am CST): Well insured - product liability and insurance coverage in the USA 
• 5:00 p.m. (10:00 a.m. CST): Break 
• From 5:30 pm (10:30 am CST): Individual counseling sessions 
• 7:00 p.m. (12:00 p.m. CST): Official end 

Day 3 - Wednesday 

• 2:00 p.m. (7:00 a.m. CST): Marketing in American 
• 2:45 pm (7:45 am CST): Culture and Strategy  
• 3:30 pm (8:30 am CST): short coffee break 
• 3:45 pm (8:45 am CST): Location search - infrastructure, customer proximity and talent 
• 4:30 pm (9:30 am CST): CEO Talk - Building up your company in the United States 
• 5:00 p.m. (10:00 a.m. CST): Break 
• From 5:30 pm (10:30 am CST): Individual counseling sessions  
• 7:00 pm (12:00 am CST): Official end 

Day 4 - Thursday 

• 2:00 pm (7:00 am CST): Logistics handling - import/export, supply chains and warehousing  
• 2:30 pm (7:30 am CST): Business account and US banking specifics 
• 3:00 p.m. (8:00 a.m. CST): Financing investments in the U.S.  
• 3:30 pm (8:30 am CST): short coffee break 
• 3:45 pm (8:45 am CST): Introduction to commercial real estate in the USA  
• 4:15 p.m. (9:15 a.m. CST): Review, summary and next steps  
• 5:00 p.m. (10:00 a.m. CST): Break 
• From 5:30 pm (10:30 am CST): Individual counseling sessions 
• 7:00 p.m. (12:00 p.m. CST): Official end of the US Market Entry Bootcamp 

Who should register?

This intensive seminar is aimed at all companies that are considering entering the US market within the next 1-2 years or are already in the process of entering the market. Companies that want to change their US strategy and adapt it to current market conditions will also find a lot of helpful information and new contacts at the boot camp. 

The participants are usually the managing directors, sales managers or those who have been entrusted with planning the market entry. Often several employees of a company also take part in the seminar.  

Language

The course language is German and written documents will be provided in German. Experience reports can be presented in English if necessary. 

Cost of seminar:

The registration fee per company is $980, which includes two seats for each presentation and consulting session.  

Payment is due at the time of registration. Should a registered company wish to cancel their registration, a 50% refund will be issued until January 31, 2025. After January 31, 2025, no refunds will be given for canceled registrations, but we will offer a spot in the next virtual US Market Entry Bootcamp offered.  

Registration

The US Market Entry Bootcamps are designed to give all participants the opportunity to interact and exchange ideas with all speakers. For this reason, the number of participants is limited and registration will be closed as soon as the maximum number is reached.  

Register directly to secure your participation. If you have to cancel at short notice, we will offer you a place in the next virtual US Market Entry Bootcamp.